Photo credit: Veronica Belmont on Flickr. Today, “there’s an app for that” in just about every case. This week, we wanted to highlight a few examples of the breadth of what’s happening with the iPad in the world of small business. How can your small business take advantage of this tactile tool, and make your […]
Building Your Audience: How To Run A Facebook Ad
Facebook is an incredible marketing tool for businesses. It gives you an opportunity to growing your business by expanding on a technique that already works – word of mouth. Using Facebook, you can connect with family, friends and neighbors, and then the people they are connected to, and your network grows outwards from there. Once you create a […]
Top 5 Ways to Boost Conversions on Your Website
Picture in your mind the last trip you made to a shopping mall. How many people do you think walked through the same stores as you did, but didn’t actually purchase anything? Each business is looking for ways to convert those consumers who are just “browsing” into paying customers. The same is true for your […]
Should Your Business Be on Twitter? 5 Top Tweeting Brands
Small business owners who want to increase their social presence should consider Twitter for its simple, mobile-centric approach to customer engagement. But Twitter’s brief commenting format – 140 characters or less – requires a unique approach to messaging. Creativity, humor and a personal voice will enhance your Tweets and help generate a core audience. If […]