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June 20, 2013

How to Write Website Content

Not quite sure where to start with your website content? This article will help you through the key items that every website needs.

All websites need the same main pages – Home, About, Services (or Products), Contact, and Blog (but that’s another story, which we’ll get to in a later post). Of course, your website will have other pages specific to the work you do, but  this guideline will help you look after the basics.

First, your home page.

This is where the majority of your website’s visitors will start their journey, and for many new customers and prospects, their first interaction with your business, so it had better be good! The bare essentials for your home page content are the following:

  • business name
  • what you do
  • where you do it
  • who you do it for
  • when you do it (hours of operation, if you have a storefront)
  • why you’re the best at it (your USP)

Keep this short and sweet. Your homepage should also include:

  • address (if you have a storefront)
  • phone number (with area code)
  • email address (or contact form link)
  • locations/communities served in your local area
  • social media links

Now, let’s move on to the other main pages of your website.

About

Give a detailed explanation on what you do and how long you’ve been doing it for. Tell your visitors what makes you the best at it, and why they should choose you above the competition. A group picture of your staff or a picture of the company owner can help visitors feel a connection to your company.

Services or Products

Outline what you provide. Add pricing information, or tell visitors how they can get a quote. If you can show photos of past work (portfolio) or photos of products, do so. Add descriptions of what the pictures show in text, too. Make sure your photos are appropriately re-sized or cropped using a photo editing program (try GIMP, if you need a free tool). Squashed and pixelated photos (or worse, clip art!) will quickly negate any professional image you’ve worked hard to create.

Contact

Tell visitors how to reach you.

  • address (if you have a storefront, but maybe not if you work from home)
  • phone number (if you choose)
  • email address or contact form
  • additional locations (if applicable, with their details as well)
  • hours of operation
  • map (for example, a Google map, if customers come to your location)

That should give you a great start to a website that makes your business look great! Any questions about writing website content? Please ask us in the comments, or contact us!